For example, people without SQL knowledge can use Hightouch Audiences to visually define the data they need, or access existing models via dbt and Looker. Make our product accessible to users with different skill sets.To that end, we have two ways we plan on serving more types of users: Every role within a company thinks of Looker when they want to access data - we want them to think of Hightouch when they want to take action on data. Our goal is to meet our users where they are, not force them to learn a new language while juggling a job and a life. Some of us may have formal data roles, but everyone from marketing, to sales ops, to finance is now a data person. We want Data Activation to be easy for everyone who uses data at a company, because we believe in the end we're all data practitioners. We envision a future where every time you want to take action on data, you use Hightouch. Or automatically assigning an account owner in Salesforce as soon as a user enters their credit card, like our customer Mattermost does. Like sending a coupon to a user that is about to churn. Data Activation on the other hand is any operation that takes data at rest and turns it into action. Reverse ETL alone is nothing more than just data replication: data comes from your warehouse and is fed into fields in your SaaS tools. Hightouch is more than just a Reverse ETL tool: it is a tool for Data Activation. With this new funding, we will be making significant engineering and product investments to expand the surface area of what Hightouch does. What’s Next: From Replication to Activation They wanted that data in operational tools in order to take action on their data, and this led us to discover Reverse ETL and start Hightouch. But turns out, customers already had a centralized view of their data: their data warehouse! We realized that our customers' main painpoint was getting data out of their warehouse, and using it for more than just dashboards and analytics. We then pivoted to building a dashboard to provide a 360 view of customers. It's hard to believe that less than 2 years ago, we were searching for what to do next after our travel and IoT startups shut down due to COVID. Our new board member Doug Pepper is especially aligned on us being long-term focused and expanding our product surface area. ICONIQ is no stranger to the modern data stack as an early backer of data-focused startups like Snowflake, Fivetran, Collibra, Dataiku, and Monte Carlo. We are lucky to partner with ICONIQ for this round.
We want to assemble the best engineering team on the planet, but for us that means finding engineers that are product minded and have a lot of empathy for customers. Next year, I can’t wait to see what we can accomplish with 20 or more. Today we’re 10 engineers, but we started this year with just 1. With this money, we will build new interfaces, developer features, and integrations that enable everyone to use Hightouch.
We now have free reign to go above and beyond - wowing customers, working on cool product ideas, and investing in quality. Raising money enables us to be more long-term focused.
And each time that happens, we get inspired to think bigger. But our amazing customers helped us realize that Reverse ETL is much bigger than we thought, and we’re going to need a larger engineering and product team to truly do it justice.Īt least once a week, our customers give us a use case for Hightouch that we didn’t think of, like Blend creating Asana tasks from their data warehouse. We were not expecting to raise again so soon after announcing our Series A in July.
With this latest round of funding, we will grow our team, expand the surface area of what Hightouch does, and deliver the best customer experience humanly possible. We’re honored to announce that Hightouch has raised $40M.